343 Industries 

Studio Ident

__2020

I had a great chance to work with Elastic and Creative Director Duncan Elms on designing frames for 343 Industries' studio ident. We started by focusing on environments and armor details inspired by the famous Captain character from the 'Halo' game developed by the studio. I was responsible for designing frames for three different concepts. As we progressed, the studio decided to change direction, and the Elastic team did an excellent job combining all these ideas into a single camera movement that included nods to the game.

Details

Role: Designer

Studio: ELASTIC

Client: 343 Industries


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We were inspired by the map of the Halo called "Snowbound". The idea was to start a detailed shot of the map and the camera slowly moves and rises in the air and finds the studio logo in the huge landscape. 

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In this approach, we aimed to design an environment inspired by the new 'Halo Infinite' game. We integrated a camera movement through glass letters, revealing the game's main character and forming the studio's name

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Credits

Creative Director: Duncan Elms
Art Director: Nadia Tzuo
Designers: Nadia Tzuo, Ethem Cem
Head of CG: Kirk Shintani
3D Artists: Andy Wilkoff, Dustin Mellum, Bryan Cox, Jade Smrz
Compositors: Takayuki Sato, Alex Silver, Gabriel Perez
Colorist: Paul Yacono
Technical Director: Andrew Young
Flame Artist: Cam Coombs
Editor: Rachel Fowler
Producer: Serena Noorani, James Howell
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall