Studio Ident
__2020
I had a great chance to work with Elastic and Creative Director Duncan Elms on designing frames for 343 Industries' studio ident. We started by focusing on environments and armor details inspired by the famous Captain character from the 'Halo' game developed by the studio. I was responsible for designing frames for three different concepts. As we progressed, the studio decided to change direction, and the Elastic team did an excellent job combining all these ideas into a single camera movement that included nods to the game.
Details
Role: Designer
Studio: ELASTIC
Client: 343 Industries
We were inspired by the map of the Halo called "Snowbound". The idea was to start a detailed shot of the map and the camera slowly moves and rises in the air and finds the studio logo in the huge landscape.
In this approach, we aimed to design an environment inspired by the new 'Halo Infinite' game. We integrated a camera movement through glass letters, revealing the game's main character and forming the studio's name
