Logo Reveal
__2021
I had an opportunity to work alongside The Mill to design a logo reveal dedicated to Xbox and tailored specifically to Battlefield 2042. Our goal was to infuse the Xbox logo with a captivating and tech-forward aesthetic that harmonized seamlessly with the game's unique art direction. Through thoughtful design choices, we added subtle tech-inspired elements to the logo reveal, preserving the Xbox brand's core while aligning it with the futuristic theme of Battlefield 2042.
Details
Role: Art Director
Studio: The Mill
Client: Xbox
We also explored a different approach by incorporating Battlefield 2042's glitchy aesthetic into the Xbox mnemonic.
Another idea we explored involved manipulating the logo's dimensions. Initially, it appears as 2D lines, closely resembling Xbox's typical logo animation. However, with the introduction of subtle tech elements, this seemingly 2D logo transforms into a 3D sphere, which eventually materializes as a holographic image on a flat screen
We took the glitchy aesthetic from Battlefield 2042 and integrated it into Xbox's mnemonic, but this time, we scattered the logo in 3D space. This approach allowed us to blend the game's aesthetics with Xbox's identity, creating a fusion with a dynamic movement in a 3D environment.
Research & Development
